“The Ethiopian Games Ecosystem Value Chain.”


is any physical, analog, and digital system that allows a two-way interaction (conversation) between a player and the system the objective proactive learning/mastery which can be seen by the player’s increased physical, mental, social, and/or mental skill. This definition includes digital games, social games, real-world simulators, sports, cultural rituals and hobbies.

“Play is not a luxury. Play is a necessity.”

“This is the real secret of life -- to be completely engaged with what you are doing in the here and now.
And instead of calling it 'Work', realize it is 'Play'.”
Play is the essence of life

Games For Entertainment

The experience of play for the sake of relaxation, companionship, pass-time.


The application of game mechanics in a non-game context (education, health, agriculture…)

Using games and playful media to address major social issues.

Our Games Gallery

People Might Forget Your Face, they Might Forget Your Name, but they Will Never Forget How You  made Them Feel!

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